Tod’s Plans to Restore The Colosseum
Gladiators and mock sea battles are no more, but the Colosseum still stands as the archetype of Roman engineering. In a successful bid for the restoration of the Colosseum – otherwise known as the Flavian Amphitheatre – Tod’s presented its Restoration Project in Rome on June 22.
Diego Della Valle, President and CEO of the Group, voices his Italian pride, “We hope this important initiative encourages other companies and private patrons proud of our culture and country to follow. These signals could mark the beginning of a series of similar initiatives, strengthening our country’s image and creditability worldwide”.
As proof of its commitment, Tod’s rolled out a 6-point “Intervention Plan”, including the replacement of the fornice gate closures with arches, the restoration of the northern and southern prospectus, and the creation of an external reception area. The recent establishment of Amici Del Colosseo, a non-profit organization which aims to bring Italian youth and elderly closer to the monument, further attests to the brand’s engagement with Italian culture and society at large.