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Rolls Royce powered by electricity

Rolls-Royce has decided to jump into the electric car bandwagon. The Goodwood-based company will unveil an electric Phantom, christened 102EX, at the 2011 Geneva Motor Show. The EX stands for experimental, says Rolls-Royce.

The company confirmed its plans to develop a one-off, fully electric, Phantom, which will be sent on a world tour this year to gauge the potential of alternative drivetrains for Rolls-Royce cars in future. Rolls-Royce has no plans as of now to develop the production version of the 102EX.

In a press release, Rolls Royce CEO Torsten Muller-Otvos said that with the 102EX, the company has begun an exploration into alternative drivetrains. Rolls Royce would use this to seek clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future. He also said, “I must be convinced that any alternative drivetrain we choose for the future delivers an authentic Rolls-Royce experience. It must be a technology that is right for our customers, our brand and which sets us on a sound footing for a sustainable future.”

The company has released a couple of photos of the Rolls Royce 102EX which sadly do not reveal much.

The Rolls-Royce 102EX, also referred as the Phantom Experimental Electric (EE) will be the test car the company will use to get reactions to alternative drivetrain options from a range of stakeholders including owners, enthusiasts, members of the public and the media. The 102EX will be tested in Europe, the Middle East, Asia and North America. Check out our Rolls-Royce Ghost drive

Rolls Royce has launched http://www.electricluxury.com that invites owners, thought-leaders and other contributors to offer their opinion about the alternative drive-train technologies in ultra-luxury cars. The website will be a source of information about the 102EX’s latest developments.

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