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The raise of the luxury brands in China!

China has experinced a relentless surge in consumer buying Power since the 1990s.The Chines consumer has become wealthier and more accepting of Western retail formats – with international supermarket chains, department stores and mass retailers paving the way for luxury retailers. Luxury companies have been investing in the Cinese market, with Louis Vuitton, Bally, Gucci and Ferragamo among the first wave of retailers to open outlets in China more than ten years ago.

But now with consume spending power increasing and the loosening of government restrictions, foreign luxury brands face pressure to strengthen their commitment to the mainland or loosing ground to their rivals.

If you want to know how to participate in this huge opportunity and how to get acces to your target groups just send me message. We can also give you access to other BRIC and N-11 countries.

Full KPMG study

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